Last night, my family and I went to a nice Italian restaurant here in the Phoenix area, and one thing I noticed is that everything was done first-class. The dining atmosphere was really great, the menus were well designed, and the wait staff was very polite and professional.
The thing that stood out to me most was what happened at the end of the meal. Most restaurants train their servers to ask for the dessert upgrade at the end of the meal. Basically, it’s an effort to add extra revenue to the meal to improve the bottom line, and to the server’s tips. The most amazing thing about this experience was that the server didn’t simply ask if we wanted dessert…..she brought out a dessert tray and SHOWED us what was available. This tray had 6-8 different desserts that we could see for ourselves before making a decision, and she answered our questions about the choices she presented. The big lesson here is that IF you have a business where it is possible to show, demonstrate, or perhaps even allow a sample of what you are offering before a customer is asked to commit, then by all means do it. It’s a way of showing goodwill and also a way to set a customer’s expectation for what they will receive when they do business with you. It’s a great way to add value to what you are already doing.